Urban Swank became a member of the Patron Social Club in 2010. Apparently, on your birthday, you are sent a little gift showing their appreciation for your membership. The reward for providing your birthday details is a "Patron Mini Bundt Cake". I did not have the ability to choose which flavor I wanted, but it does come in two flavors: Double Dark Chocolate or Orange Almond. Given that I am a chocolate queen and all, I was happy when the Double Dark Chocolate version arrived. Not being a fan of cake that comes pre-packaged and wrapped in foil (hey, shoot me)...my hubby did the honors. The cake was visually moist and came soaked in a flavorful Patron infused sauce. I did take a sip of that. I received "the nod" shortly after the first bite indicating that gift was A-Okay. Thanks Patron for my birthday gift :-). Signing up for the club does have its privileges; I guess.